How Bad Do You Want It?

How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Renown author and coach Matt Fitzgerald shows you how to help your athletes harness the strategies of winning elite athletes, including mastering the psychology of mind over muscle and mental toughness to push back performance limits and uncover full potential. Psychobiological principles and evidence-based research, you will understand the scientific mechanisms of these strategies and transformative moments.

• Mental toughness affects close an athlete can get to their physical limit.
• Bracing for a tough race or workout boosts performance by 15% or more.
• Champions give more of what they have.
• Performance is influenced by how effort is perceived.
• Choking under pressure is a form of self-consciousness.
• Attitude in daily life is the same brought into sports.
• The fastest racecourse has the loudest spectators.
• Faith in training is as important as the training itself.